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Designing a Social Media Policy That Actually Works in a Crisis

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 …n my current series on developing response strategies in crisis communications, I shared ten essential elements that your crisis response plan needs to include. One problem with many crisis plan “kits” is that tactics can be so template-oriented that they often fail to work smoothly in a crisis. When it comes to designing a social media policy that works for all operations including crisis management, the key ingredient is flexibility.

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